Understand what is required when collecting personal data through your website.
+ From a simple newsletter to a full commerce solution, stored data, third party integrations, regulations, notices to customers, required company policies, responsibilities and implications of data-loss.
+ This course looks at the law in relation to where the personal data can be stored what information has to be given to your website visitors so that any opt-in consent is given voluntarily.
Mailshots, phone, fax, email and SMS direct marketing must all comply with various regulations.
+ This course looks at what customers need to be told, when you need permission to make contact.
+ How and when to provide opt-in and opt-outs, how to store client data and what may and may not be recorded.
+ Includes the Privacy and Electronic Communications Regulations 2003 and is aimed at direct marketing.