Telephone Preference Service
The Information Commissioner’s Office (ICO) has reminded companies making direct marketing calls that people registered with the Telephone Preference Service are “off limits”.
The warning comes as the ICO issues fines totalling £150,000 to two firms based in Bradford that, between them, sparked hundreds of complaints.
Steve Eckersley, ICO Head of Enforcement, said:
“Companies have no excuse – if people are registered with the Telephone Preference Service they are off limits. The law is clear and if companies fall foul of it with illegal and overly aggressive telesales tactics, we will take action on behalf of the people who suffer the nuisance.”
The ICO found that neither company had subscribed to the TPS register in order to check whether the people they were contacting had opted out of receiving direct marketing. Both companies also contacted people after being explicitly told not to call again.
Regulation 21 of the Privacy and Electronic Communications (EC Directive) Regulations 2003, (PECR) applies to the making of unsolicited calls for direct marketing purposes. It means that if a company wants to make calls promoting a product or service to an individual who has a telephone number which is registered with the Telephone Preference Service Ltd (“TPS”), then that individual must have given their consent to that company to receive such calls.
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